Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. We will review both audience targeting options, but since our shop is new, we will send our audience to a landing page to learn about our location, and to receive a coupon. Facebook video content is what we like to call distraction traffic”, where users are looking for something to grab their attention.

Facebook gives us a range of options to choose from when it comes to targeting our Instagram audience. Last year, our ad for this product targeted people who already knew the benefit of an email list or those who had an email how to create better facebook ads list. So in this Facebook ads guide, we will create ads in the Ads Manager with the Ads Create tool.

Facebook will display my ads to relevant people in my niche - even if they're unlikely to click my ad or purchase from my site. The fact that you're able to generate leads without taking users away from Facebook makes it much easier to get new leads, especially on mobile devices.

This helps Facebook's algorithms to optimize your campaign by reaching the right people at the lowest cost. Paying for likes, or more appropriately, running effective Facebook Ad Campaigns to build a targeted and engaging audience. In this article, we'll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target.

I've seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life. The great thing about having all those options is they allow you to zero-in on a very specific market or niche while Facebook optimizes the ads and audiences for you.